The water business, explained by someone who runs one.
How to generate your own water treatment leads, sell filtration in the home, and build the operation behind it. Written from real dealer experience — not an agency pitch.
01Lead Generation
How to Get Water Treatment Referrals From Every Appointment
The in-home water test is the best referral engine in the business, if you ask right. The three moments to ask, the exact words, and how to make it a system.
Google Business Profile for Water Treatment Companies: The Free Lead Source Most Dealers Ignore
Set up a Google Business Profile that puts your water company in the map results: categories, photos, reviews, posts, and the mistakes that keep you invisible.
Door-to-Door Canvassing for Water Treatment: The Zero-Budget Appointment Machine
How to canvass for water softener appointments without being the guy everyone avoids: where to knock, what to say, and how one install fills a street.
Water Treatment Lead Generation: How to Get Your Own Leads (Without Paying an Agency)
The lead sources that actually work for water treatment dealers, what each one does, and how to build a pipeline you own instead of renting one from an agency.
Should You Buy Water Treatment Leads? What to Ask Before You Sign With an Agency
An honest look at buying water treatment leads: shared vs. exclusive, the questions that expose a bad vendor, and when buying leads actually makes sense.
Facebook Ads for Water Treatment Leads: What Actually Works
How water dealers run Facebook and Instagram ads that book real appointments: the offer, the targeting, the follow-up, and the mistakes that burn budget.
02Getting Started
How to Start a Water Treatment Business: The Operator's Roadmap
What it takes to start a water softener and filtration business: the two ways in, learning the water, equipment, licensing, first customers, and the mistakes.
Test Before You Spec: The Water Test That Starts Every Water Job
Step 1 of the Roadmap. What to test for, what each result means, reading a city's water report next to the live tap test, and why equipment never comes first.
The Water CheatCode Roadmap: 9 Steps From Home Service to Water-Business Ready
What Water CheatCode teaches, in order: test the water, learn the equipment, size it, install it, price it, sell it, market it, source it, service it. Free.
The Kitchen-Table Sale: The In-Home Close That Leads With the Report
Step 6 of the Roadmap. The question-led close: lead with the city's report and a live tap test, walk seven phases, and don't present until they've decided.
03Hiring & Training
Water Treatment Sales Rep Compensation: Commission Plans That Attract Closers Without Giving Away the Margin
How to pay in-home water closers: percent of installed value vs. flat, draws for new reps, tiers, setter splits, chargebacks, and what quietly kills margin.
How to Pay Canvassers: Hourly vs. Per Appointment vs. Close Bonus
Hourly, per appointment, or close bonus? What each does to canvasser behavior, the hybrid low-turnover teams use, and rules that stop junk sits and no-shows.
Hiring, Training and Keeping Water Treatment Salespeople: The Operator's Playbook
Who to hire for in-home water sales and canvassing, where to find them, how to try them out, how to pay them, and how to stop the quitting before day 90.
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