Learn to sell
water filtration.
Generate your own leads.
You already know how to serve homeowners. Water CheatCode™ is free training for the water-treatment business — testing, equipment, sales, lead generation, financing, installation and operations, organized into one path.
Built for home-service pros crossing into water — and dealers leveling up.
The water industry has a
fragmentation problem.
There's plenty of information — none of it organized for the person actually trying to build the business. One person teaches equipment. Another installation. Another financing. Another sales. Another runs ads. Another sells systems. And somehow you're supposed to connect all of it.
Seven businesses hide inside one water company.
Most people only ever see one — the equipment. Water CheatCode organizes all seven into a single operating system.
Products
Water fundamentals, technologies, and choosing the right equipment.
Installation
Sizing, system design, and how it actually goes in the home.
Sales
Water tests, kitchen-table presenting, objections and close rates.
Marketing
Lead generation, offers, referrals and database marketing.
Financing
Helping homeowners fund larger purchases — and your margins.
Fulfillment
Manufacturers, inventory, warranties and dealer relationships.
Service
Recurring revenue: filter changes, media swaps and maintenance.
One system
Connected in one place — not pieced together from 50 sources.
Start where you are. Learn what you're missing.
Home-service pros
You already understand the hard part — homeowners. Water adds a new skill set, not a new identity.
- You already talk to homeowners & run appointments
- You already sell inside the home & offer financing
- You already manage installs & follow-up
- The only missing piece is water.
Existing water dealers
Already know the water? Skip the basics and sharpen the business.
- Advanced sales systems & higher close rates
- Lead generation, ads & database marketing
- Financing, pricing & margin strategy
- Operations & growth — not Water 101.
The whole playbook, in one path.
Water Fundamentals
Hard water vs. contaminants, carbon, softening, RO, testing.
System Selection
Problem → test → technology → equipment → sizing.
Installation
Install concepts, loop/bypass, media, valves and warranties.
Kitchen-Table Sales
Presenting the water test, options and objection handling.
Marketing & Leads
Offers, Facebook & Google ads, referrals, cross-selling.
Financing
Offering and structuring financing without killing margin.
Manufacturers
Vendor relationships, equipment sourcing and dealer terms.
Operations
Fulfillment, service intervals and running the division.
Figure it out in three years — or follow the path.
The hard way
- Hunt through YouTube videos
- Cold-call manufacturers
- Research financing options
- Read sales books
- Learn Facebook ads alone
- Track down installers
- Piece it together for years — on your own customers
The Water CheatCode way
- Water knowledge, products, sales, marketing, financing, install & operations
- Organized into one clear path
- In the order you actually need it
- With the playbooks, tools and connections built in
- So you build a division — not a pile of tabs
From zero water knowledge to
water-business ready.
Not ready to enroll? Start in the group.
Get daily water-business breakdowns, ask questions, and see exactly how the system works before you enroll. The group and the program are both free.
Get the beginner's roadmap
Where to start if you're adding water to your business. We'll email it over.
Read the playbook before you join.
Operator-written guides on the three things that decide whether a water business works. Open to everyone — no account needed.
Water Treatment Lead Generation
Canvassing, referrals, Facebook and Google ads, partners — how dealers generate their own leads instead of buying them.
The Water CheatCode Roadmap
The nine steps we teach, in order: test, technology, sizing, install, pricing, the kitchen-table sale, marketing, sourcing, service.
Hiring Water Treatment Salespeople
Where closers come from, how to pay canvassers, commission plans that keep the margin, and how to train reps.
Questions, answered.
Do I need water experience to start?
No. Water CheatCode is built to take you from zero water knowledge to water-business ready. If you already run a home-service company, you're further along than you think — the missing piece is just water.
I already run a water company. Is this too basic?
No. Roughly a third of the material is advanced sales, marketing, financing and operations designed to strengthen an existing water business. Start where you are and skip straight to what you're missing.
Who is this actually for?
Home-service operators and salespeople — roofing, HVAC, plumbing, solar, remodeling — who want to add water treatment, plus existing water dealers who want to grow. If you sell to homeowners, this is for you.
How is it delivered?
An organized online curriculum you work through at your own pace, plus the community where you can ask questions and see how the system works in practice.
How much does it cost?
Water CheatCode is free to join — there's no cost to create an account and start learning the water-treatment business.
Is this a get-rich-quick program?
No. Water CheatCode is a professional education program that compresses the learning curve of the water-treatment business. It gives you the knowledge, tools and organized path — your results depend on the work you put in.