Who's writing this
Adam owns Aquonyx, a water-treatment manufacturer selling softeners, whole-house filtration and reverse-osmosis systems through a dealer network, and co-owns the exclusive U.S. distributorship for Excalibur Water Systems. Before water he built a home-improvement distributorship to 400+ dealers in 16 months. His background is lead generation and outreach — which is why Water CheatCode teaches operators to generate their own leads instead of buying them.
Every guide on this site is written from that seat: someone who sells softeners, whole-house filtration and reverse-osmosis systems through a dealer network, and who watches what separates the dealers that grow from the ones that stall. The short version — the ones that grow generate their own leads and can sit at a kitchen table and close.
What Water CheatCode is
A free training program for the water-treatment business, organized as a nine-step Roadmap: test the water, pick the technology, size the system, install it, price and finance it, sell it in the home, market it, source it, and service it. It's built for two kinds of people — home-service operators (roofing, HVAC, plumbing, solar, remodeling) adding water to a business they already run, and existing water dealers who want to grow.
It's free to join. There's no cost to create an account and work through the material, and the Learn guides are open to anyone, no account needed.
What we believe about the water business
- Test before you spec. Problem → test → technology → equipment → sizing. Equipment never comes first.
- Generate your own leads. Bought leads are rented; a referral engine, a canvass team and your own ads are owned.
- Lead with the homeowner's own data. The city's water report and a live tap test do more than any pitch.
- Ask, don't tell. The in-home sale is a conversation of questions, and people don't argue with their own conclusions.
- No invented numbers. If a figure in a guide isn't ours or clearly illustrative, it isn't there.
Start with a pillar guide
Each of these is the top of a cluster — the guides underneath go deep on one piece.